America Outdoors E-Bulletin
August 23, 2006
||Members Signing Up for America
Outdoors Market Research Project
||A number of members have signed up for the America Outdoors Database
Marketing project being managed by Ruf Strategic Solutions. The cut off date
for uploading customer and prospect databases for analysis is September 19th.
Please call David Brown in the AO office if you have questions about the
project. More information about it is provided below.
The marketing research done by Ruf Strategic Services
for the America Outdoors' members can be used to answer key, fundamental
questions regarding your customer base and the marketplace. For example, who
are my customers and how do I find prospects most like them? Or, which of my
inquiries have the best potential to become customers? Knowing which prospects
match the profiles of your customers will help direct your advertising where it
can be most effective and save you money.
The reports delivered to
you by the AO database marketing study provide intuitive detail on your
specific data. These reports include complete Ruf clustering results and
extensive lifestyle, media, and demographic information on all of your analyzed
participation is September 19, 2006. Contact
David Costlow at email@example.com
for more information.
||NPS Accepts 20%
Franchise Fee Bid for Glacier Horseback Riding
||The National Park Service
recently accepted a 20% franchise fee bid from a bidder for a Glacier National
Park horseback riding concession. The incumbent will have to match the offer or
lose the contract. The current incumbent told America Outdoors there is so
little profit left with a fee of that amount given the costs for the operation
he does not think the concession can be successful over the long-term. America
Outdoors believes that NPS is breaking the law in the administration of the
concession program which requires fees to be subordinate to other factors and
to allow a reasonable opportunity for a profit. Unfortunately, there is no
effective oversight of the Park Service by Congress on these issues. Legal
action may be required to get NPS to comply with the
||California Man gets 30 days and $15,000 Fine in Grand Canyon
||Various news reports this week reported that a
California man received a 30-day jail term, five years probation, and a $15,000
fine for fraudulently obtaining private permits to raft the Colorado River
through the Grand Canyon. Stephen E. Savage
(61) obtained the river permits by using the identities of dead or fictitious
people. Mr. Savage was banned from all national parks while on probation.
NPS released a statement on the
outcome of the case. "We are pleased with the outcome of this case and feel it
reflects the serious nature of the offense committed," Grand Canyon National
Park Superintendent Joseph Alston said in a statement released Tuesday. "In
this case Savage put his personal interests in front of thousands of others who
have waited years for the opportunity of a river trip. We hope this sentence
serves as a deterrent for others that have tried to abuse the system."
Launches New Partnership Program
||America Outdoors is pleased to announce the arrival of
its new and dynamic partnership program. Major companies and brands will now
have the opportunity to align themselves with our association. AO recently
retained the services of The Kempton Group, Inc., a marketing communications
firm based in Cincinnati, Ohio that has specialized in partnership marketing
for more than 20 years. MJ Dunne & Associates will be assisting TKG and
will continue working with America Outdoors.
So what's in it for you, the members? It is our hope that these
partnerships will be a significant source of revenue for our association. Most
partnership money generated will be used to increase consumer awareness of our
members' services, to deal with critical issues and support other activities
approved by the board of directors. The bottom line is that partnerships offer
a win-win situation for all parties involved.
TKG recognizes that the AO partnership program's success will boil
down to our individual members' commitment to deliver for our partners.
Understand, however, that such commitments will not incur any financial
obligations to you, the members.
These partnerships will boost funding for AO while increasing our
ability to serve our members' interests. Aligning with Fortune 500 companies
and household brand names will bring enhanced credibility to our association as
well. By investing partnership revenue into building AO awareness among
consumers, all AO members will benefit and profit. In order for that to happen,
however, we need you, the members, to embrace our new partnership program with
open arms and open minds. While we have pursued these sponsorships in the past,
the new relationship with The Kempton Group offers us a greater chance of
Travel Writers to Participate in Confluence Media Panel
||Special Confluence panel: How to Tailor Your Message
to Travel Editors
will give you first-hand advice from leaders in the adventure travel industry.
Learn how to get your message to travel editors from this esteemed panel of
speakers. Find out what trends are developing in the adventure travel industry;
how to craft your message to their audience; how to become a spokesperson for
your business; and how to contact busy editors.
The panel will have representatives from National
Geographic Traveler, National Geographic Adventure, Outside Magazine, Men's
Journal, and the Salt Lake Tribune.
||See Program Details and
Register Online for Confluence in Salt Lake
||The agenda for America Outdoors' Confluence, the
International Marketing and Management Conference for Outfitters and Adventure
Travel, is online at Confluence Agenda.
Over 650 representatives from outfitters, adventure travel tour operators and
their suppliers are expected to convene in Salt Lake, November 29th to December
2nd for the best in marketing, management, professional development and good
times. Sponsors include ABN AMRO Merchant Services and Morrison Printing
Company. Additional sponsors are expected to sign on in the near
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