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October 16, 2007
||Senior Editors from Major Print Media to Review Your PR at
America Outdoors is proud
to announce that the PR Panel at this year's Confluence will feature Peter
Fish, Editor-at-Large for Sunset Magazine, Norie Quintos, Senior Editor of
National Geographic Traveler; Catharine Livingston from National Geographic
Adventure and a representative from Men's Journal. This is a great line-up of
editors and they are anxious to critique your press documents.
Panelists have agreed to
evaluate your media kits, press releases or story pitches and provide tips on
writing better documents in the future. Send your information to Nancy Harrison
at ATMS: email@example.com. We need to
have a good representation of outfitters and tour operators submit their
information so we can have a good time with this. If your info is online,
please just send a link to the location. If you have any questions about how
this will work, contact Nancy at (970) 568-7423. ATMS is hosting the
To register for
Confluence, America Outdoors' Marketing and Management Conference go to
||Database Marketing Reports Are Still Available for
still have a low cost opportunity to receive database marketing reports through
our agreement with Ruf Strategic Solutions. The reports will divide your
customers into Ruf's Smart Clusters and help you determine the top 20% of your
customers or prospects. One great idea is to get your customers analyzed
separately from your prospects. Then compare the two and match your prospects
to the top 20% of your customers to determine where to allocate marketing
dollars. Each report costs $2,600 and there is a $250 charge for each file
uploaded. 18 outfitters participated in the study last year. For more
information contact firstname.lastname@example.org.
of Transportation Says Fuel Efficiency Is Bankrupting the Highway Trust
||According to U.S. Transportation
Secretary Mary Peters, the Highway Trust Fund will have a shortfall in 2009,
due in part to greater fuel efficiency of vehicles. Of course, the ever
expanding spending on eroding highway infrastructure also has something to do
with the shortfall. Spending has doubled in the last twenty years. The spending
shortfall will accelerate as the price of gasoline increases and Americans
become more conscious of fuel efficiency.
In 2005 Congress set up the trucking industry and DOT reps as the
arbiters of fees for previously exempt for hire vehicles crossing state lines.
The unified carrier registration fee now applies to 15 passenger vans involved
in interstate commerce. The registration was developed to lower fees on
truckers and increase fees revenues for state DOT's.
Regarding the future of the Trust Fund, Ms. Peters is
quoted: "Two decades ago, passenger cars got an average of about 14
miles per gallon, according to the Department of Transportation. Now that
number is 17 mpg -- in part because people are trading in older cars for new
ones with greater fuel-efficiency. The number would be higher had the fuel
economy of vans, pickup trucks and SUVs improved, but it has stayed about the
same at just over 16 mpg."
of highway and road funding, about 55%, comes from a combination of state and
federal gasoline taxes. The rest generally comes from vehicle registrations,
drivers' license fees, bonds and other public borrowing."
U.S. Transportation Secretary Mary Peters says that "the
federal highway trust fund will lack sufficient funding from taxes beginning in
2009." She has been pressing states to look for alternatives to gasoline
"The bottom line is that we
are spending more than we take in, and we have nearly run through the balances
that had built up in the fund,' Ms. Peters told Congress in February. 'The
highway funding problem is not going to go away, nor can we put it off until
the last minute."
Fee Rule Requires Cost Recovery with Applications and Fees - Comment Due
||Comments to the Bureau of Reclamation's proposed fee rule for use of
facilities and bodies of water are due today October 16, 2007. The rule is an
expansion of the fee rule originally issued in 1983, which covered use of
agency lands. This rule extends the fee authority to use of "waterbodies" and
specifically mentions outfitters and guides as subject to the rule. Application
fees are $100 but administrative costs for applications for use, monitoring
use, and use fees are also authorized by the rule. Use fees may be determined
by competitive bidding or by "valuation".
Use by outfitters are covered by the rule but may be
exempted if the waters or lands they use are managed by other federal agencies.
Non profits may be exempted from fees if their activities are a general public
BuRec also has the
authority to collect fees for unauthorized use and administrative fees going
back six years. The Regional Director makes final rulings under this rule.
Appeals of his or her decision can be made within 30 days to the Director of
AO will submit comments
today on behalf of the industry. For a copy of the proposed rule send an email
or go to the government affairs section of the AO website under Proposed Rules
and Regulations. Call AO if you have forgotten your password.
now for the Bowling Tournament
||It's Just for Fun
Bowling for Dough
Sponsored by Compendium Software
at the National Bowling Stadium across the street from
the Silver Legacy
6th 8:30 - 11:00 PM
Right after the
party and trip auction.
registration fee is $20. Participants will be assigned to teams.
Stay out of the gutter in Reno and join
us for this fun event. Call 800-524-4814 or register win you sign up for
||Return to top of
Outdoors® Inc., PO Box 10847, Knoxville, TN,
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