||Avoid Risks Associated with Improper Applications and
Although interviews and
application forms are necessary and effective ways to determine whether a
potential employee is right for a company, they can also present landmines for
potential liability if not handled correctly. A company should never have an
individual conducting interviews unless that individual has been trained about
the various equal employment opportunity requirements that must be followed.
Even if an interviewer does not intend to be discriminatory, words or questions
mistakenly or innocently used can create the impression of
To read more on this
issue and on background checks go to the
Management Section of the Member Resources area of the AO website.
||Bill to Regulate Wilderness Therapy Programs Passes House
||The House Education and Labor Committee approved a bill Wednesday,
May 14th, that would create stricter rules - and penalties - for wilderness
therapy programs, boot camps or similar programs, with several provisions
modeled after a program in Utah. The bill has a number of requirements that
will create challenges for wilderness programs, such as surprise onsite
inspections and a requirement to notify parents within 24 hours of any missed
medications. The bill prohibits withholding food, water and other basic
necessities from children. The legislation only applies to residential
treatment programs. The bill has been marked up by the Committee but still has
to pass both the House and Senate.
- Requires the
Department of Health and Human Services to establish regulations for wilderness
therapy and boot camp residential programs;
- Establishes new staff
training requirements and regulations where state's are not regulating
- Authorizes a toll-free
hotline for people to call and report abuse, among other provisions;
- Calls for the Health
and Human Services Department to create a web site with any abuse information
connected to a specific program;
- Requires staff
qualifications and responsibilities to be explained to parents looking for more
information on sending their children to the camps or therapies.
The bill appropriates $50
million per year through 2013 to HHS to carry out the provisions.
States have three years to set safety and other standards created in
the bill once it is signed into law, if Congress passes it. Meanwhile the
Assistant Secretary for Children and Families of the Department of Health and
Human Services will promulgate regulations and conduct unannounced inspections.
Government-run programs are exempt from federal oversight. For a link to H.R.
5876 go to Government Affairs in Member Resources. Look under Legislation.
||15 Quick Tips for Successful Media Interviews
||AO is preparing a folder of strategies to use in public relations and
in crisis management that will be available on the website later this
- Have a clear
objective. You should never do an interview without having a clear idea of
what you want to see in print (or on TV/radio). That means having a key
message. Write it down, know it well, and weave it into every answer you
- Press your
point. Look for opportunities during the interview to repeat your key
message. Open and close with it, if you can.
- Be ready for the
worst. Take the time to think of the worst possible questions you'll get asked.
Then think of the best answers for each of them.
- Be honest. You
don't need to tell everything you know, but never lie, no matter how difficult
the truth might be.
- Never say "no
comment." If you can't answer a particular question, say so, but explain
why. "No comment" sends off alarms for a reporter that suggests you have
something to hide. Explain that you are unable to answer the question because
it involves litigation, proprietary or personnel information, or whatever the
- Everything is "on
the record." Don't ever assume or accept that a conversation is
off-the-record, not-for-attribution, on background or on deep background.
Everyone's definition of those terms is different, and you have to assume that
everything is on-the-record.
- If you don't want
it printed, don't say it. While you have to be honest, you don't have to
volunteer things that are not helpful.
- Play editor.
The reporter will only be able to use a small portion of what you say. If your
answers are long, the reporter will edit what you say to extract the quote(s).
If your answers are brief and to the point, then you are helping make that
- Don't be afraid of
saying, "I don't know." Do more than one interview and it's a lock that
you'll get asked a question that stumps you. Say so. It is much better than
trying to make it up. In fact, if you aren't 100% sure of the answer, you
should say so. Offer to get the answer, if appropriate, and make sure somebody
- Be responsive.
Press your point, but don't completely dodge the question. Answer the question,
but still look for ways to press your point by way of amplification,
explanation or clarification.
- Be friendly.
Don't get into an argument with someone who buys his ink by the barrel. Most
reporters aren't out to get you, and even those who are will be easier to
handle if you remain professional.
- Don't be shy.
If a question has an underlying premise that is incorrect, challenge it. If the
reporter makes a statement that you disagree with, say so. An unchallenged
statement could be used as a quote from you.
- Silence is
golden. Don't try to fill moments of silence. In most cases, the reporter
is simply writing down what you just said. But some reporters use silence as a
technique (especially on the electronic side) and you'd be amazed at some of
the things they learn when an interview subject struggles to fill it. When you
are through with your answer, stop and wait for the reporter to ask the next
- Don't answer
someone else's question. You may be asked about something a customer or
competitor did. Be very careful about such questions. Refer the reporter to the
speculate. Reporters love to play "what if." Don't do it. A simple answer
is that you don't like to speculate, and if the "what" happens, you'll be happy
to answer the question then.
And here's a free one:
Relax! You've forgotten more about the subject than the reporter will ever
know. And if you are following these suggestions, then you have little to worry
||America Outdoors Initiates Partnership with
Travel Expo for Discounts on Exhibit Space for New Exhibitors
||The Adventures in Travel Expos (ATE) has partnered with America
Outdoors to provide members with 10% off exhibit booth space for new exhibitors
for its highly regarded active and adventure travel shows.
located in top DMA markets including Seattle, New York, Chicago, Los Angeles,
and Washington D.C. Over 65,000 highly qualified consumers attend the shows
each year. To inquire about the shows and booth space call 203-878-2577 x 108
or email firstname.lastname@example.org.
Visit www.adventureexpo.com for
Marketing and Management Conference
||America Outdoors is proud to announce that world renowned author and
marketing expert James Gilmore is designing special programs for AO's
International Marketing and Management Conference. As co-author of The
Experience Economy: Work Is Theatre & Every Business a Stage, James H.
Gilmore spawned worldwide interest in experience design, customer experience
management, and experiential marketing. Gilmore's most recent book,
Authenticity: What Consumers Really Want, contends that Authenticity is
the new Quality-that businesses must learn to manage authenticity as a distinct
Here are just some of the programs offered at this
offers over 20 Marketing and Management sessions to keep your business
ahead of the curve and from falling behind the competition. From the latest in
Search Engine Optimization to Risk Management Strategies and a special track on
Hiring, Managing and Motivating seasonal employees, you can't afford to miss
this incredible value. Go to americaoutdoors.org for more
information and program descriptions.
- Rendering Authentic
- Getting Real: An
- Makeover of the Outfitted Trip
- Make Selling Fun: The Easiest Way to Convert Leads
into Customers and Stand Out Online
- How to Use Social Media to Drive Thousands of
Hungry Customers to Your Outdoor and Adventure Website
- Hiring and Interviewing Techniques to Land the Best
- Managing and Motivating Seasonal Employees
- Emerging Lifestyles and Travel Trends
- Practical Conservation Strategies that Save You
||AdventureVacation.com Hit Report
adventurevacation.com will have over 400,000 hits and at least 12,000
||Return to top of page