America Outdoors
Don't miss the most powerful
3 days of marketing and management seminars, industry insights, networking, and trade show deals for your
outfitter business!


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Create compelling value for your customers and for your business

Attend the Best Marketing and Management Conference in 20 Years

AO's International Marketing & Management Conference for Active Travel Outfitters, Attractions and Adventure Resorts
Dec. 3-5, 2008 Knoxville, Tennessee
20th Anniversary Celebration and Reunion

Get more reward from your hard work Register Today

  • WHEN: Registration December 2, 2008 - Seminars, December 3-5, 2008.
  • AGENDA: Conference Agenda
  • Register Online Now.
  • Register Click here for a PDF version on the registration form
  • WHERE: Knoxville Convention Center and Hilton of Knoxville, TN. Hilton Reservations
  • WHO SHOULD ATTEND: Outfitters, guest ranch operators, tour operators, professional staff, managers, marketing personnel, store managers, office staff
  • FOR INFORMATION CALL: America Outdoors® 1-800-524-4814, 865-558-3595.
  • OUTFITTER EXPO TRADE SHOW: Exhibitors
  • WHEN TO ARRIVE IN KNOXVILLE and AREA ATTRACTIONS: Arrive
  • SPONSOR a conference event or program: Sponsorships

The Confluence® program is carefully tailored to the issues, concerns and new product ideas that are important to the future of your business.

Attend AO's International Marketing and Management Conference!

Click here for the full program Descriptions and Speaker Bios.
Learn how to drive your business growth and adapt to the changing business environment at these seminars:
  • Expand the Market for Active Travel - Recommendations from a Marketer's Mystery Shopping Research
  • Convert Leads into Customers and Stand Out Online: Make Selling Fun
  • Experiential Marketing: Why Rendering Authentic Adventure Experiences is Critical to the Future of Your Business
  • Use Social Media to Drive Customers to Your Website
  • Lower Your Loss Exposure by Applying Essential Eligibility Criteria for Participation in Your Trips
  • Deal with the Potential Legal Implications of Online Booking, Reservations and Use of Customer Medical Information
  • Learn the Secrets to Dominating Organic Search to Increase Qualified Visits to Your Website
  • Learn to Write Basic HTML to Enhance HTML Editing (optional all day seminar)
  • Relieve the Headaches of Managing Lodging Properties through Best Management Practices
  • Pay Yourself First with a Retirement Planning Strategy Increase Sales with
  • Telephone Reservations Training (optional all day seminar)
  • Develop Strategies to Deliver the Authenticity Your Customers Want
  • Are Your Products and Services in Line with Emerging Lifestyles and Travel Trends?
  • Overcome the Stress and Uncertainty of Tragic Events with an Emergency Response Strategy
  • Staging Real Experiences - An Authenticity Workshop
Get more of what you expect from your new hires and your employees from these management sessions:
  • Transform Your Business with Recruiting, Hiring, and Interviewing Techniques to Get the Right Employees
  • Management's Self-assessment: Identifying and Improving Strengths and Weaknesses in Your Management Style
  • Manage for Performance to Create a Culture of Achievement
  • Energize Your Staff with Leadership and Motivational Strategies
Learn how your business will be impacted by changes in regulations and fees:
  • Learn How the New Forest Service Permitting Directives Impact Your Bottom Line
  • What Changes Are in Play at BLM?
  • What Changes in NPS Concessions Management Are in Your Future?
  • The New Administration and the Outlook for the Next Term in Congress
  • How You Build Positive Relationships with Your Member of Congress
 

Over 20 Marketing and Management sessions to keep your business ahead of the curve and from falling behind the competition. From the latest in Search Engine Optimization to Risk Management Strategies and a special track on Hiring, Managing and Motivating seasonal employees, you can't afford to miss this incredible value.

Outfitter Expo Trade Show
Save time and money by ordering at the outfitting industry's premier tradeshow, the America Outdoors Outfitter Expo Trade Show. Relax, network and learn at Confluence® in Knoxville! Confluence® Outfitter Expo Trade Show is a production of America Outdoors®. Join over 800 industry leaders and their suppliers at the 2008 show.

Conference Sponsors
Our event sponsors for 2008 are Bank of America, Morrison Printing, and The Schneider Group. Thanks sponsors for helping make our event a success! Sponsor this year's event.

International Outfitters Bazaar at Confluence
The International Bazaar is your opportunity to find an outstanding outfitter to take your best clients on an international adventure. International outfitters will be exhibiting their services in a special section of the Confluence® trade show hall during regular trade show hours. The Bazaar will allow you to establish a relationship with an international outfitter that can expand your current services to include international trips. Come to Confluence® and network at the International Outfitters Bazaar so that you can be ready to take care of all your clients' requests for adventure travel outside the US.

About America Outdoors®
America Outdoors® is a national association of outfitters and their suppliers. AO represents over 600 companies operating in the US and internationally. America Outdoors® assists members with risk management, government affairs, business development, personnel management, and compliance with employer regulations

Conference Contact Information

America Outdoors®
865-558-3595
email: info@americaoutdoors.org

The Host Hotel
Hilton Downtown Knoxville, our group reservation code is AOC.
The America Outdoors Conference rate is $86 single or double.
501 West Church Avenue, Knoxville, TN 37902
865-523-2300
Click here to reserve your room. Hilton Reservations

Qualified Attendees:
Outfitters, guides and employees of outfitting businesses from across the U.S. and around the world. Travel agents are invited to attend. Federal government representatives (USFS, BLM, BuRec, NPS, etc.) involved in outfitting issues are invited to attend. The show is not open to the general public. To get on the mailing list for registration materials contact AO at info@americaoutdoors.org or at 865-558-3595.

Qualified Exhibitors:
Manufacturers, distributors, suppliers, and service providers to the outfitting industry are qualified to exhibit. Contact Robin Brown at 865-558-3595 or at robin@americaoutdoors.org for more information.

History:
Confluence® has been in existence since 1989. America Outdoors® the national association of outfitters and guides, owns and operates the trade show and conference. For more information on America Outdoors® go to About/Join AO.

If you would like additional information about this conference and displaying at the trade show, call America Outdoors® headquarters at 865-558-3595 or email us at info@americaoutdoors.org.

Thank You To Our Sponsors:

About America Outdoors® | Confluence® Agenda | Exhibitors
Confluence Programs® | Previous Attendees

 
 
 
 

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