The Federal Trade Commission (“FTC” or “Commission”) is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment in November 2008. See 73 FR 72374 (Nov. 28, 2008).
Click here for the rule.
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Friday Mar 12, 2010
- Executive Director’s “Trends” Presentation to Southern Oregon Visitors Association |
Thursday Mar 04, 2010
- AOA Comments to the Proposed DO 35B |
Wednesday Feb 10, 2010
- Summary of Notice of Intent, FS Planning Regulations |
Monday Feb 08, 2010
- Sample Letters Regarding CDL Regulations |
Friday Jan 22, 2010
- NOLS Letter on CDL Legislation |
Tuesday Jan 05, 2010
- AOA's Innovation Marketing Seminar Video |
Sunday Dec 13, 2009
- AOA 2009 Conference a Huge Success |
Tuesday Oct 06, 2009
- New FTC Regs on Testimonials and Blogging |
Friday Oct 02, 2009
- How to Contact Congress |
Thursday Jun 04, 2009
- Choosing the Best Outfitted Adventure Based On Your Fitness Level |
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"I am a canoe rental/cabin rental company in Arkansas and have been in business for 35 years. My company saved thousands of dollars over the years ($15,000 in one year alone) as the direct result of attending the America Outdoors Association annual trade show. AOA provided access to Washington DC political and administrative issues and proceedings that I could never have gotten on my own. Finally the relationships that I have formed over the years have been of a greater value than all the money saved. I met my best friends attending AOA meetings."
Mike Mills, Buffalo Outdoor Center, AR
Read more: Testimonials.
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